Web Development & SEO Blog

How to measure AI Overview traffic starts with Search Console’s new Generative AI performance report, which shows impressions but not clicks yet.

ChatGPT vs Perplexity citations: ChatGPT can recall a brand from training data with no search. Perplexity has to find and cite a live page instead.

Do AI crawlers read JavaScript? No. Vercel found GPTBot, ClaudeBot, and PerplexityBot fetch raw HTML but never execute it, unlike Google.

AEO for local business works differently: most near-me searches still trigger Google’s Local Pack, not an AI Overview. Here’s what earns a citation.

Agentic engine optimization means making a site usable by an AI agent that acts on someone’s behalf, not just answering a question. Here’s what’s real, what’s still early, and how it differs from answer engine optimization.

Perplexity is retrieval-first for nearly every answer, so crawl access, specific content, and structure matter more here than anywhere else. Here’s what’s documented, including where Perplexity’s own crawler behavior gets messy.