Motion-led hero
A preloaded campaign loop, layered content and restrained parallax introduce the agency with immediate visual energy.
Case Study · Custom WordPress
Rebuilding Minerva Visuals as a living digital platform
Web25 rebuilt the agency website page by page as a custom PHP and WordPress system — hand-coded in HTML, CSS and JavaScript, with motion-led storytelling, scalable content publishing and performance engineering.
Custom Built · PHP 8.1+WordPress
9.4Klines of custom theme code
43theme source files
255KGoogle impressions
1.16KGoogle clicks
The rebuild
From a fixed Webflow site to a content engine
The original public site needed more than a visual refresh. Minerva Visuals required a platform able to present diverse creative services, publish portfolio stories, grow a serious resource library and evolve without rebuilding every page in a visual editor.
Web25 replaced that structure with a lightweight custom WordPress theme. The new system keeps WordPress responsible for content, media, metadata and administration while the front end remains deliberately coded, responsive and free of heavyweight page-builder dependencies.
Front End
A studio experience that moves with the work
The visual system uses confident typography, black editorial surfaces, electric-blue actions and motion as a storytelling layer—not decoration.
Service bento system
Eight capabilities use responsive video cards, progressive disclosure and direct paths into relevant project enquiries.
Proof before pitch
Partner marks, selected work, case studies and client voices build confidence before the conversion request.
Consistent conversion
Persistent project CTAs, filtered service context and a structured enquiry form reduce the gap between interest and action.
Custom development
A WordPress backend with a purpose-built front end
The implementation totals 9,445 lines of PHP, CSS and JavaScript across 43 theme source files, organized into page templates, reusable sections, components and focused WordPress hooks.
Theme foundation
Custom header, footer, responsive navigation, page shell, accessibility skip link, theme supports and registered menu locations.
Modular presentation
Reusable hero, partners, services, portfolio, article and contact sections keep the homepage and archives consistent.
Structured content
Dedicated Case Study and Service post types support Gutenberg, REST access, custom fields, taxonomies and scalable editing.
Dynamic discovery
Portfolio category filters, resource filters, search, pagination, related work and reusable cards connect visitors to deeper content.
Custom interaction
GSAP timelines power video-card states, hero depth, partner marquee velocity and animated content filtering across the site.
Lead workflow
A custom validated enquiry form carries service context into the conversation and routes structured submissions to automation.
Privacy and compliance
Custom cookie preferences, GDPR-oriented legal templates and consent controls are integrated into the shared site experience.
Performance layer
Conditional styles, deferred scripts, WebP upload conversion, purpose-sized images, preconnects and hero-media preloading reduce overhead.
Site footprint
One system for brand, services, proof and publishing
The live site and its Rank Math sitemaps show a platform built to hold far more than a conventional agency brochure.
Homepage, services, contact, legal, language and specialist landing pages listed in the live page sitemap.
One work archive, six entries in the portfolio sitemap and an additional live booking-system case study discovered during the audit.
The live resource archive reports 62 published articles across technical, design and marketing topics.
Component and section templates keep cards, previews, partner bands and conversion sections maintainable.
Google Search Console
A technical foundation supporting organic discovery
The supplied one-year Search Console view records substantial visibility from late August 2025 through August 2026.
Google Search Console performance screenshot supplied by the client.
1.16KTotal clicks
255KTotal impressions
0.5%Average click-through rate
17.9Average position
These are the totals visible in the supplied Search Console screenshot. They describe measured performance for its displayed one-year window without claiming unsupported before-and-after attribution.
The outcome
A custom platform designed to keep evolving
The visual language, motion system and implementation now behave as one deliberate experience.
WordPress supports ongoing portfolio and resource publishing without imposing a generic front-end template.
Custom content types, archives, taxonomies and components make new work and specialist pages easier to add.
Performance controls, semantic templates and structured content support a growing organic visibility program.
Your next rebuild
Outgrown your template or page builder?
Web25 designs and develops custom WordPress experiences that remain fast, editable and unmistakably yours.
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