Luxury visual direction
Deep ink tones, warm neutrals, editorial serif type and close-up tailoring photography focus attention on fabric, construction and finish.
Case Study · Ecommerce
Bespoke Swiss tailoring, built for digital commerce
GentleMano ecommerce development by Web25 created a multilingual shopping experience for PAVO Fashion AG, a Swiss made-to-measure tailoring business, connecting luxury product discovery, configurable garments, appointments and checkout in one coherent journey.
PAVO Fashion AG · SwitzerlandFinest custom tailoring
11store categories
2language journeys
4responsive header layouts
3payment integrations
The challenge
Make made-to-measure feel clear online
GentleMano sells more than garments. The customer is choosing fabric, fit, finishing details and a relationship with a tailor. A conventional product grid could not explain that value—or handle the choices behind it.
The experience needed to serve two buying modes at once: customers ready to purchase online and customers who first need guidance or a measurement appointment. It also had to support an international audience while retaining the confidence, restraint and personal attention of a Swiss atelier.
UI / UX
Editorial luxury with a working sales system
The interface keeps the visual confidence of a fashion campaign while making category discovery, product configuration and purchase actions easy to understand.
Structured discovery
Eleven core categories—from wedding suits and tuxedos to shirts, shoes and accessories—organise a broad catalogue without flattening the brand.
Configuration in context
Size guidance, fabric galleries, lining choices, button options and variations sit beside price and purchase controls on the product page.
Consultation fallback
Appointment booking remains visible for customers who want expert help, turning uncertainty into a useful next step instead of a lost visit.
Customer journey
From first look to final fitting
- DiscoverEnter through collection imagery, new arrivals or a defined tailoring category.
- CompareReview product photography, price, availability and related styles in a consistent catalogue.
- ConfigureChoose variations and understand fabrics, sizing, linings and finishing options without leaving the product.
- Save or buyAdd an item to the wishlist or cart, with the basket count updating without a full page reload.
- Pay locally or globallyContinue through a WooCommerce checkout connected to Stripe, PayPal and Swiss TWINT tooling.
- Complete the serviceUse account, delivery and appointment flows to support the journey after product discovery.
Store architecture
A catalogue organised around how customers shop
The ecommerce structure separates high-intent tailoring categories from accessories and support content, creating clear paths for both occasion-led and product-led visitors.
Tailoring 05
- Wedding Suits
- Men’s Suits
- Tuxedos
- Tailcoats
- Jackets
Wardrobe 06
- Vests
- Shirts
- Trousers
- Shoes
- Ties & Bows
- New Collections
Service 05
- Measurement booking
- Wishlist & account
- Shipping & delivery
- Returns & exchanges
- FAQs & contact
Development
Built around the realities of custom clothing
We shaped WooCommerce into a richer product and service platform, then added targeted custom development where the off-the-shelf stack could not deliver a reliable experience.
WooCommerce product system
Variable products, category archives, cart, checkout, accounts, related products and order flows form a maintainable operational base.
Data-rich tailoring template
Dynamic product fields power fabric galleries, size-guide copy, lining information, button options and variation-specific content.
Four header compositions
Dedicated layouts support navigation, logo, account, wishlist and live cart count across desktop, tablet and mobile breakpoints.
Update-safe commerce icons
Custom shortcodes render accessible account, wishlist and cart controls, including WooCommerce AJAX fragments for an accurate basket count.
Product purchase flow restored
A custom product-only fix neutralises a motion conflict that could push the summary and add-to-cart controls off-screen.
Payments, language and delivery
Stripe, PayPal, TWINT tooling, English/German journeys and worldwide shipping content prepare the store for local and cross-border customers.
The custom behaviour is isolated in automatically loaded, update-safe modules rather than embedded inside a visual template. That makes the critical storefront fixes easier to preserve and maintain.
Outcome
A complete ecommerce foundation for personal tailoring
The visual language communicates craft while the interface keeps commercial actions clear.
Customers can explore variations and finishing details within one coherent product experience.
Custom development protects the responsive header, cart feedback and add-to-cart journey.
Reusable templates and structured product data give the team a practical base for new collections.
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